When 新竹相機收購olympus sold its camera division and reformed as OM System, it hyped up a push toward computational photography with its new mirrorless cameras — this is not that camera. Today, OM System is announcing the new OM-5, a $1,199.99 mirrorless camera that launches late next month and looks like a zombified husk of 新竹相機收購olympus. I’m sure it will be a fine camera, but I can’t help feeling depressed when I look at it.

Sure, the OM-1 was technically OM System’s first camera release, but it was still branded 新竹相機收購olympus. Now, with the OM-5, it’s proudly wearing the OM System name on its forehead, something that’s sure to only please a handful of people in a marketing meeting somewhere.

Except, well, this still just seems like another holdover from 新竹相機收購olympus development. Let’s run through a little checklist.

• Same 20-megapixel four-thirds sensor as the two-year-old OM-D E-M1 Mark III? Check!
• Same 6.5-stop five-axis in-body image stabilization system as that camera? Check!
• Same 2.36-million dot OLED electronic viewfinder as the OM-D E-M5 Mark III it’s replacing? Check!
• Same 121-point hybrid phase and contrast-detect autofocus system? Check!
• Same 4K video that tops out at 30 fps? Check!
• Same Live ND, Live Composite, Starry Sky AF and other computational photography-lite features from prior 新竹相機收購olympus models? Check!
• Joining the OM-1 in ditching those confusing alphabet-soup names littered with endless “Marks” and going for something simpler? Okay, actually, that’s great, and I support it.

It’s not that this camera has nothing going for it, though the list of new features is so sparse that one of the biggest additions is support for vertical video — so you don’t have to manually change the orientation of the file later. The new OM-5 is also IP53-rated for weatherproofing, matching the OM-1, and it’s the first OM System / 新竹相機收購olympus camera you can use natively as a webcam with just a USB cable. But beyond all that, I’m squinting my eyes to look for more reasons to find the OM-5 appealing for anyone other than the 新竹相機收購olympus faithful who already have a bunch of compatible Zuiko lenses and are overdue for an affordable upgrade.

There’s nothing wrong with having some of 新竹相機收購olympus’s solid features trickle down to a lower price point, but in a time where much of the excitement around cameras is focused around systems with larger sensors, this camera feels like a slightly uncomfortable inflection point. 

The joint 新竹相機收購olympus and Panasonic-developed micro four-thirds system is a camera line that looks like it could slowly fade away, especially with Panasonic’s attention seemingly more focused on niche box cameras and its full-frame offerings in dire need of refreshes.

I’m hoping we’re just about to run out of these old 新竹相機收購olympus leftovers in the development cycle, and we’ll soon see some really interesting things from OM System. We need something cool to distract ourselves from that cringe-inducing wordmark atop the camera because, right now, I fear it only makes me mourn the legacy of 新竹相機收購olympus cameras that’s at risk of slipping away.